Strategy & Marketing

Strategy & Marketing

Your charity comms or organisations brand strategy defines who you are, where you’re heading, how you’re getting there and why. The brand strategy is an extension of your business and marketing strategy and serves two purposes.

The first is to encourage you to work through all the aspects of branding so you can get to the core of who you are. Secondly, the strategy serves as a guide. It’s a way to determine how you’ll approach your marketing efforts and it defines your expectations.

Once we get to understand your brand, we will help you take a closer look at the market and ask the following questions. Where do you want the brand to be? What do you want the consumer or donor perception to be? And then the strategic and the most challenging piece, how can your brand get there? How will your brand match the consumer perception? What will attract customers to your brand? What will detract customers from your brand? And finally, how will you measure growth?

The Club is focused on creating beautiful and highly usable charity marketing solutions to keep moving your organisation forward and helping you connect with your target market. Before we pick up a pencil we get to know your organisation inside and out. The insights we find out at this early stage drives our approach. By understanding where you are as an organisation and where you want to be, we can measure the results and effectiveness of the work we do to help you get there.

The Club Design Agency in Edinburg specialises in charity marketing but we also have a range of clients who are not in the third sector. Contact us today to find out what we can do for you.

SEO Analysis & Online Marketing Reports

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of your website.

We deliver all your data in one place, weekly monthly or quarterly. You will always know how your site is performing with our comprehensive search engine optimisation (SEO), social media and pay per click (PPC) reporting. We can access more than twenty data sources, including Google Analytics, Google AdWords, Search Analytics from Google Search Console, Bing Ads, Twitter, Facebook, and more to put all the data you require at your fingertips. Our reports also run a powerful site audit allowing you to find and fix technical on-page SEO problems.

Email Marketing

Email connects you with people. A well planned, well-designed email campaign sent to a specially selected list of recipients is a proven, cost-effective and environmentally friendly way of creating marketing or donor leads. We can help you collect and build a database of contacts from the people who have contact with your organisation. Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign.

Contact us today to find out more about how we can help you with your digital communications.

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The Club
20/4 Salamander Place
Edinburgh
EH6 7JW
t: 07525268993

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